TEDx WWF - Jane Fulton-Suri: What Nature Can Teach Us About Design
As designers we’re inspired by looking at the world. Most often we take an exclusively human-centered view, but we’ll learn more if we broaden that view to include the natural world. If we’re curious and look carefully, nature will teach us to design for human needs and desires in more elegant and sustainable ways.
Jane Fulton Suri is Managing Partner and Creative Director at IDEO